Push technology reverses the Internet's content delivery model. Before
push, content publishers had to reply upon the end-users own initiative
to bring them to a web site or download content. With push technology
the publisher can deliver a content directly to the users PC, thus
substantially improving the likelihood that the user will view it. Push
content can be extremely timely, and delivered fresh several times a
day. Information keeps coming to user whatever he asked for it or not.
The most common analog for push technology is a TV channel; it keeps
sending us stuff whether we care about it or not.
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